‘Everyone Loves An Underdog’: How Cupra Kiro Is Reimagining Formula E

When Forest Road acquired a struggling ERT Formula E team in October 2024, few expected a fairytale so soon. But just months later, their driver, Dan Ticktum, took the newly rebranded Cupra Kiro to victory at the Jakarta E-Prix. And while champagne sprayed in the tropics, back at HQ, the tears were real, a release years in the making, for a team that’s weathered setback after setback, rebrand after rebrand, since Formula E’s inaugural season.